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Articles (48)

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1-10 of 48 results for destination brand experience

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Select article: Online brand advocacy for destinations: The role of destination management,experience,and satisfaction

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Research article

First published 2025-4

Online brand advocacy for destinations: The role of destination management,experience,and satisfaction

Nilsah Cavdar Aksoy, Nihal Yazici

Journal of Vacation Marketing

Select article: Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

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Research article

First published 2024-7

Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

Shuang Lin, Shuangyu Xu, Yue Liu [...]

Journal of Vacation Marketing

Select article: Heterogeneity of tourists’ destination brand experiences: A segmentation analysis

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Research article

First published 2026-4

Heterogeneity of tourists’ destination brand experiences: A segmentation analysis

Fangcao Zhu, Serene Wai Tsz Tse, Vincent Wing Sun Tung

Journal of Vacation Marketing

Select article: The Impact of Co-creation of Experience and Souvenir Authenticity on Destination Brand Experience and Souvenir Repurchase Intention

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Research article

First published 2025

The Impact of Co-creation of Experience and Souvenir Authenticity on Destination Brand Experience and Souvenir Repurchase Intention

Deepti Jog, Vivek Pani Gumparthi

Vision: The Journal of Business Perspective

Select article: Extending the Conceptualization of Destination Brand Experiences

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Research article

First published 2023-9

Extending the Conceptualization of Destination Brand Experiences

Cecilia Ngwira, Vincent Wing Sun Tung, Serene Wai Tsz Tse

Journal of Travel Research

Select article: Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse

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Research article

First published 2026

Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse

Thai-Ha Nguyen, Van Huy Le, Quang Tin Pham [...]

Tourism and Hospitality Research

Select article: Tourists’ Personal Identity Connections: How Myths Shape Iconic Brands at Key Heritage Sites

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Research article

First published 2025-6

Tourists’ Personal Identity Connections: How Myths Shape Iconic Brands at Key Heritage Sites

Effie Steriopoulos

Journal of Hospitality & Tourism Research

Select article: How different destination brand personalities choose the right tourism short video ads?

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Research article

First published 2025

How different destination brand personalities choose the right tourism short video ads?

Shu-Ning Zhang, Ai-Jing Zeng, Wen-Qi Ruan [...]

Journal of Vacation Marketing

Select article: A new tourism paradigm in the marketplace: Armchair travel and destination experiences

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Research article

First published 2024-1

A new tourism paradigm in the marketplace: Armchair travel and destination experiences

Jongsik Yu, Hyoungeun Moon, Bee-Lia Chua [...]

Journal of Vacation Marketing

Select article: Experiential brand positioning: Developing positioning strategies for beach destinations using online reviews

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Research article

First published 2023-7

Experiential brand positioning: Developing positioning strategies for beach destinations using online reviews

Viriya Taecharungroj

Journal of Vacation Marketing

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