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Articles (60)

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1-10 of 60 results for destination advertising effectiveness

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Select article: Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

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Research article

First published 2025-5

Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

Seunghun Shin, Taekyung Kim, Sunyoung Hlee [...]

Journal of Hospitality & Tourism Research

Select article: Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics

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Research article

First published 2025

Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics

Lilei Wang, Zeyuan Luo

Journal of Travel Research

Select article: Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations

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Research article

First published 2020-9

Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations

Jackson de Souza, Luiz Mendes-Filho, Dimitrios Buhalis

Tourism Economics

Select article: Measuring Advertising Effectiveness In Destination Marketing Strategies

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Research article

First published 1990-10

Measuring Advertising Effectiveness In Destination Marketing Strategies

Arch G. Woodside

Journal of Travel Research

Select article: A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising

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Research article

First published 2018-11

A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising

Shanshi Li, Gabby Walters, Jan Packer [...]

Journal of Travel Research

Select article: Seize the Time! How Perceived Busyness Influences Tourists’ Preferences for Destination Advertising Messages

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Research article

First published 2024-3

Seize the Time! How Perceived Busyness Influences Tourists’ Preferences for Destination Advertising Messages

Chen Yang, Jing Hu

Journal of Travel Research

Select article: Is VR always better for destination marketing? Comparing different media and styles

Open access

Research article

First published 2023-1

Is VR always better for destination marketing? Comparing different media and styles

Tom Griffin, Daniel Guttentag, Seung Hwan (Mark) Lee [...]

Journal of Vacation Marketing

Select article: Is Scarcity Always Beneficial? Effects of Persuasive Cue Types in User-Generated Advertisements (UGAs) on Travelers’ Destination Interest

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Research article

First published 2026-4

Is Scarcity Always Beneficial? Effects of Persuasive Cue Types in User-Generated Advertisements (UGAs) on Travelers’ Destination Interest

Ziqi Guo, Lilei Wang, Dogan Gursoy [...]

Journal of Travel Research

Select article: Can gamification marketing enhance the digital destination image of cultural heritage sites?

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Research article

First published 2025

Can gamification marketing enhance the digital destination image of cultural heritage sites?

Wan-Ya Zhang, Shu-Ning Zhang, Wen-Qi Ruan [...]

Journal of Vacation Marketing

Select article: A Quasi-Experimental Measure Of The Effectiveness Of Destinational Advertising: Some Evidence From Hawaii

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Research article

First published 1990-07

A Quasi-Experimental Measure Of The Effectiveness Of Destinational Advertising: Some Evidence From Hawaii

Henry M.K. Mok

Journal of Travel Research

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