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Articles (113)

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1-10 of 113 results for destination advertising

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Select article: Evaluating Destination Advertising

Retricted access

Research article

First published 2015-1

Evaluating Destination Advertising

Jason L. Stienmetz, Joel G. Maxcy, Daniel R. Fesenmaier

Journal of Travel Research

Select article: Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

Retricted access

Research article

First published 2025-5

Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception

Seunghun Shin, Taekyung Kim, Sunyoung Hlee [...]

Journal of Hospitality & Tourism Research

Select article: Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations

Retricted access

Research article

First published 2020-9

Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations

Jackson de Souza, Luiz Mendes-Filho, Dimitrios Buhalis

Tourism Economics

Select article: Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics

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Research article

First published 2025

Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics

Lilei Wang, Zeyuan Luo

Journal of Travel Research

Select article: A Comparative Study of the Use of “Iconic” versus “Generic” Advertising Images for Destination Marketing

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Research article

First published 2009-11

A Comparative Study of the Use of “Iconic” versus “Generic” Advertising Images for Destination Marketing

Stephen W. Litvin, Nacef Mouri

Journal of Travel Research

Select article: Seize the Time! How Perceived Busyness Influences Tourists’ Preferences for Destination Advertising Messages

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Research article

First published 2024-3

Seize the Time! How Perceived Busyness Influences Tourists’ Preferences for Destination Advertising Messages

Chen Yang, Jing Hu

Journal of Travel Research

Select article: Exploring the Role of Advertising in the Context of Tourist-Destination Congruity

Open access

Research article

First published 2024-3

Exploring the Role of Advertising in the Context of Tourist-Destination Congruity

Journal of Travel Research

Select article: Measuring Advertising Effectiveness In Destination Marketing Strategies

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Research article

First published 1990-10

Measuring Advertising Effectiveness In Destination Marketing Strategies

Arch G. Woodside

Journal of Travel Research

Select article: Traveling to a Gendered Destination: A Goal-Framed Advertising Perspective

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Research article

First published 2020-3

Traveling to a Gendered Destination: A Goal-Framed Advertising Perspective

Li Pan, Lu Lu, Dogan Gursoy

Journal of Hospitality & Tourism Research

Select article: Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations

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Research article

First published 2000-11

Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations

Ulrike Gretzel, Yu-Lan Yuan, Daniel R. Fesenmaier

Journal of Travel Research

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