Sage Journals: Discover world-class research

Retricted access

Research article

First published 1977-6

Consumers' Beliefs,Demographics,and Development of Market Segmentation Strategy

William O. Bearden, Richard M. Durand

Psychological Reports

Retricted access

Research article

First published 1994-2

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

Sachin Gupta, Pradeep K. Chintagunta

Journal of Marketing Research

Retricted access

Research article

First published 1994-01

Benefit Segments of the Female Apparel Market: Psychographics,Shopping Orientations,and Demographics

Soyeon Shim, Marianne C. Bickle

Clothing and Textiles Research Journal

Retricted access

Research article

First published 2002-12

Perceptions of the Service Experience: Using Demographic and Psychographic Variables to Identify Customer Segments

T. Christopher Greenwell, Janet S. Fink, Donna L. Pastore

Sport Marketing Quarterly

Retricted access

Research article

First published 2022-08

Big Data,Small Personas: How Algorithms Shape the Demographic Representation of Data-Driven User Segments

Joni Salminen, Kamal Chhirang, Soon-Gyo Jung [...]

Big Data

Retricted access

Research article

First published 2009-9

U.S. Consumer Demand for Restaurant Calorie Information: Targeting Demographic and Behavioral Segments in Labeling Initiatives

Jane Kolodinsky, Travis William Reynolds, Mark Cannella [...]

American Journal of Health Promotion

Retricted access

Research article

First published 1983-03

Geographic Mobility and Demographic and Socioeconomic Market Segmentation

Gerald Albaum, Del I. Hawkins

Journal of the Academy of Marketing Science

Retricted access

Review article

First published 1987-11

Market segmentation using demographics,psychographics and other segmentation techniques to uncover and exploit new markets

Kathryn A. Russell

Journal of Interactive Marketing

Retricted access

Research article

First published 2003-04

Perception differences among visitor groups: The case of horse-attraction versus other-attraction tourist markets in Lexington,Kentucky

Desmond O. Brown

Journal of Vacation Marketing

Retricted access

Research article

First published 2024

Demographics shaping memorable wellness tourism experiences: A comparative analysis

Shakila Dahanayake, Bandara Wanninayake, Ruwan Ranasinghe

Tourism and Hospitality Research

Search results