Search results: Sage Journals

Restricted accessResearch articleFirst published June, 1977

Consumers' Beliefs,Demographics,and Development of Market Segmentation Strategy

William O. Bearden, Richard M. Durand

Psychological Reports

Restricted accessResearch articleFirst published February, 1994

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

Sachin Gupta, Pradeep K. Chintagunta

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 1994

Benefit Segments of the Female Apparel Market: Psychographics,Shopping Orientations,and Demographics

Soyeon Shim, Marianne C. Bickle

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published December, 2002

Perceptions of the Service Experience: Using Demographic and Psychographic Variables to Identify Customer Segments

T. Christopher Greenwell, Janet S. Fink, Donna L. Pastore

Sport Marketing Quarterly

Restricted accessResearch articleFirst published August, 2022

Big Data,Small Personas: How Algorithms Shape the Demographic Representation of Data-Driven User Segments

Joni Salminen, Kamal Chhirang, Soon-Gyo Jung [...]

Big Data

Restricted accessResearch articleFirst published September, 2009

U.S. Consumer Demand for Restaurant Calorie Information: Targeting Demographic and Behavioral Segments in Labeling Initiatives

Jane Kolodinsky, Travis William Reynolds, Mark Cannella [...]

American Journal of Health Promotion

Restricted accessResearch articleFirst published March, 1983

Geographic Mobility and Demographic and Socioeconomic Market Segmentation

Gerald Albaum, Del I. Hawkins

Journal of the Academy of Marketing Science

Restricted accessReview articleFirst published November, 1987

Market segmentation using demographics,psychographics and other segmentation techniques to uncover and exploit new markets

Kathryn A. Russell

Journal of Interactive Marketing

Restricted accessResearch articleFirst published April, 2003

Perception differences among visitor groups: The case of horse-attraction versus other-attraction tourist markets in Lexington,Kentucky

Desmond O. Brown

Journal of Vacation Marketing

Restricted accessResearch articleFirst published July, 2026

Demographics shaping memorable wellness tourism experiences: A comparative analysis

Shakila Dahanayake, Bandara Wanninayake, Ruwan Ranasinghe

Tourism and Hospitality Research

Restricted accessResearch articleFirst published June, 1977

Consumers' Beliefs,Demographics,and Development of Market Segmentation Strategy

William O. Bearden, Richard M. Durand

Psychological Reports

Restricted accessResearch articleFirst published February, 1994

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

Sachin Gupta, Pradeep K. Chintagunta

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 1994

Benefit Segments of the Female Apparel Market: Psychographics,Shopping Orientations,and Demographics

Soyeon Shim, Marianne C. Bickle

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published December, 2002

Perceptions of the Service Experience: Using Demographic and Psychographic Variables to Identify Customer Segments

T. Christopher Greenwell, Janet S. Fink, Donna L. Pastore

Sport Marketing Quarterly

Restricted accessResearch articleFirst published August, 2022

Big Data,Small Personas: How Algorithms Shape the Demographic Representation of Data-Driven User Segments

Joni Salminen, Kamal Chhirang, Soon-Gyo Jung [...]

Big Data

Restricted accessResearch articleFirst published September, 2009

U.S. Consumer Demand for Restaurant Calorie Information: Targeting Demographic and Behavioral Segments in Labeling Initiatives

Jane Kolodinsky, Travis William Reynolds, Mark Cannella [...]

American Journal of Health Promotion

Restricted accessResearch articleFirst published March, 1983

Geographic Mobility and Demographic and Socioeconomic Market Segmentation

Gerald Albaum, Del I. Hawkins

Journal of the Academy of Marketing Science

Restricted accessReview articleFirst published November, 1987

Market segmentation using demographics,psychographics and other segmentation techniques to uncover and exploit new markets

Kathryn A. Russell

Journal of Interactive Marketing

Restricted accessResearch articleFirst published April, 2003

Perception differences among visitor groups: The case of horse-attraction versus other-attraction tourist markets in Lexington,Kentucky

Desmond O. Brown

Journal of Vacation Marketing

Restricted accessResearch articleFirst published July, 2026

Demographics shaping memorable wellness tourism experiences: A comparative analysis

Shakila Dahanayake, Bandara Wanninayake, Ruwan Ranasinghe

Tourism and Hospitality Research