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Articles (20)

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1-10 of 20 results for demand diffusion of new products

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Select article: Strategic new product media planning under emergent channel substitution and synergy

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Research article

First published 2022-05

Strategic new product media planning under emergent channel substitution and synergy

Vahideh Sadat Abedi, Oded Berman, Fred M. Feinberg [...]

Production and Operations Management

Select article: The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market

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Research article

First published 2016-8

The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market

Sebastiano A. Delre, Thijs L.J. Broekhuizen, Tammo H.A. Bijmolt

Journal of Marketing Research

Select article: Assessing the Impact of Competitive Entry on Market Expansion and Incumbent Sales

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Research article

First published 1993-7

Assessing the Impact of Competitive Entry on Market Expansion and Incumbent Sales

Vijay Mahajan, Subhash Sharma, Robert D. Buzzell

Journal of Marketing

Select article: Production and Sales Planning in Capacitated New Product Introductions

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Research article

First published 2015-01

Production and Sales Planning in Capacitated New Product Introductions

Özlem Bilginer, Feryal Erhun

Production and Operations Management

Select article: The Employment of it Personnel

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Research article

First published 2003-04

The Employment of it Personnel

Michael Peneder

National Institute Economic Review

Select article: The Science-Trained Professional

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Research article

First published 1998-8

The Science-Trained Professional

Sheila Tobias, Frans Birrer

Industry and Higher Education

Select article: Quick-Service Restaurants of the 21 St Century: an Analytical Review of Macro Factors

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Review article

First published 1993-11

Quick-Service Restaurants of the 21 St Century: an Analytical Review of Macro Factors

H.G. Parsa, Mahmood A. Khan

Journal of Hospitality & Tourism Research

Select article: Rapid adoption of resilience strategies during the COVID-19 pandemic

Open access

Research article

First published 2020-8

Rapid adoption of resilience strategies during the COVID-19 pandemic

Florence R LeCraw

Journal of Patient Safety and Risk Management

Select article: Production Supervisors in Britain,Germany and the United States: Back from the Dead again?

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Research article

First published 2000-12

Production Supervisors in Britain,Germany and the United States: Back from the Dead again?

Geoff Mason

Work,Employment and Society

Select article: Digitization and Changing Windowing Strategies in the Television Industry

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Research article

First published 2016-11

Digitization and Changing Windowing Strategies in the Television Industry

Gillian Doyle

Television & New Media

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