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Articles (272)

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1-10 of 272 results for defensive marketing

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Select article: The Role of Marketization in the Europeanization of Defense Industry Policy

Retricted access

Research article

First published 2010-6

The Role of Marketization in the Europeanization of Defense Industry Policy

Malena Britz

Bulletin of Science,Technology & Society

Select article: Offensive and Defensive Marketing in Spatial Competition

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Research article

First published 2019-5

Offensive and Defensive Marketing in Spatial Competition

Guiomar Martín-Herrán, Simon Pierre Sigué

Journal of Service Research

Select article: Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis

Retricted access

Research article

First published 1987-11

Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis

Claes Fornell, Birger Wernerfelt

Journal of Marketing Research

Select article: Customer service and marketing at the Defense Technical Information Center

Free access

Research article

First published 1990-11

Customer service and marketing at the Defense Technical Information Center

R. Paul Ryan, Barbara Coalgate

Information Services and Use

Select article: Defense Contracting in the Final Frontier: Efficiency and Inefficiency in U.S. Military Space Markets

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Research article

First published 2026

Defense Contracting in the Final Frontier: Efficiency and Inefficiency in U.S. Military Space Markets

Charles W. Mahoney

Armed Forces & Society

Select article: Exploring the Defensive Actions of Drug Sellers in Open-air Markets

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Research article

First published 2016-2

Exploring the Defensive Actions of Drug Sellers in Open-air Markets

Eric L. Piza, Victoria A. Sytsma

Journal of Research in Crime and Delinquency

Select article: Economic Orthodoxy v Market Pragmatism: A Case Study of Europe's ‘Abandonment’ of defense offset

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Research article

First published 2015-12

Economic Orthodoxy v Market Pragmatism: A Case Study of Europe's ‘Abandonment’ of defense offset

Ron Matthews, Irfan Ansari

Public Finance and Management

Select article: Marketing and the Defense Program

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Research article

First published 1941-4

Marketing and the Defense Program

Charles I. Gragg

Journal of Marketing

Select article: In Defense of Market Definition

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Research article

First published 2012-12

In Defense of Market Definition

Malcolm B. Coate, Joseph J. Simons

The Antitrust Bulletin

Select article: Reification and Realism in Marketing: In Defense of Reason

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Research article

First published 1989-12

Reification and Realism in Marketing: In Defense of Reason

Shelby D. Hunt

Journal of Macromarketing

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