Abstract
The purpose of this paper is to give some idea of the development of the customer services and marketing programs at the Defense Technical Information Center (DTIC): how they came to be; some of our visions and objectives for the future; and, in general, how our organizational structure is geared to meeting customer needs. DTIC's customer service and marketing program will be discussed in light of the historical perspective of marketing in the federal government environment and the emergence of customer service issues in information services.