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Articles (119)

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1-10 of 119 results for deal proneness

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Select article: The “Deal-Prone” Consumer

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Research article

First published 1965-5

The “Deal-Prone” Consumer

Frederick E. Webster

Journal of Marketing Research

Select article: Identifying the Deal Prone Segment

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Other

First published 1978-8

Identifying the Deal Prone Segment

Robert Blattberg, Thomas Buesing, Peter Peacock [...]

Journal of Marketing Research

Select article: Are Generics Buyers Deal-Prone? On a Relationship Between Generics Purchase and Deal-Proneness

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Research article

First published 1985-01

Are Generics Buyers Deal-Prone? On a Relationship Between Generics Purchase and Deal-Proneness

Ken Kono

Journal of the Academy of Marketing Science

Select article: Buying Brands at Both Regular Price and on Promotion over Time

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Research article

First published 2017-11

Buying Brands at Both Regular Price and on Promotion over Time

John Scriven, Maria Clemente, John Dawes [...]

Australasian Marketing Journal

Select article: Thrilled to Have “Bagged a Bargain” or “Bitter” and “Very Frustrating”? Exploring Consumer Attitudes to Value and Deals in Tourism

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Research article

First published 2019-7

Thrilled to Have “Bagged a Bargain” or “Bitter” and “Very Frustrating”? Exploring Consumer Attitudes to Value and Deals in Tourism

Scott McCabe, Ines Branco Illodo

Journal of Travel Research

Select article: Conditional Promotions and Consumer Overspending

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Research article

First published 2018-08

Conditional Promotions and Consumer Overspending

Thunyarat (Bam) Amornpetchkul, Hyun‐Soo Ahn, Özge Şahin

Production and Operations Management

Select article: Frugality Is Hard to Afford

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Research article

First published 2019-2

Frugality Is Hard to Afford

A. Yeşim Orhun, Mike Palazzolo

Journal of Marketing Research

Select article: Deal Proneness and Heavy Usage: Merging Two Market Segmentation Criteria

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Research article

First published 1980-09

Deal Proneness and Heavy Usage: Merging Two Market Segmentation Criteria

Edwin C. Hackleman, Jacob M. Duker

Journal of the Academy of Marketing Science

Select article: The Effect of Deals and Moods on Compulsive Buying: A Study on Young Indian Consumers

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Research article

First published 2016-4

The Effect of Deals and Moods on Compulsive Buying: A Study on Young Indian Consumers

S.K. Pandey

Global Business Review

Select article: The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

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Research article

First published 1987-10

The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

Kapil Bawa, Robert W. Shoemaker

Journal of Marketing

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