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Articles (36)

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1-10 of 36 results for data-driven market segmentation

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Select article: Required Sample Sizes for Data-Driven Market Segmentation Analyses in Tourism

Open access

Research article

First published 2014-5

Required Sample Sizes for Data-Driven Market Segmentation Analyses in Tourism

Sara Dolnicar, Bettina Grün, Friedrich Leisch [...]

Journal of Travel Research

Select article: How to Avoid Random Market Segmentation Solutions

Retricted access

Research article

First published 2018-1

How to Avoid Random Market Segmentation Solutions

Dominik Ernst, Sara Dolnicar

Journal of Travel Research

Select article: Biclustering

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Research article

First published 2012-1

Biclustering

Sara Dolnicar, Sebastian Kaiser, Katie Lazarevski [...]

Journal of Travel Research

Select article: Lifestyles in Amazon: Evidence from online reviews enhanced recommender system

Retricted access

Research article

First published 2020-11

Lifestyles in Amazon: Evidence from online reviews enhanced recommender system

Yinghui Huang, Hui Liu, Weiqing Li [...]

International Journal of Market Research

Select article: Challenging “Factor–Cluster Segmentation”

Retricted access

Research article

First published 2008-08

Challenging “Factor–Cluster Segmentation”

Sara Dolnicar, Bettina Grün

Journal of Travel Research

Select article: Using graphical statistics to better understand market segmentation solutions

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Research article

First published 2014-3

Using graphical statistics to better understand market segmentation solutions

Sara Dolnicar, Friedrich Leisch

International Journal of Market Research

Select article: Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism

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Other

First published 2004-02

Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism

Sara Dolničar

Journal of Travel Research

Select article: Benefit segmentation of potential wellbeing tourists

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Other

First published 2011-10

Benefit segmentation of potential wellbeing tourists

Juho Pesonen, Tommi Laukkanen, Raija Komppula

Journal of Vacation Marketing

Select article: When Less is More: A Short-form Tool to Increase Segmentation Implementation

Retricted access

Research article

First published 2022-9

When Less is More: A Short-form Tool to Increase Segmentation Implementation

Julia Carins, Anna Kitunen, Sharyn Rundle-Thiele

Social Marketing Quarterly

Select article: The Perfect Storm: Graduating during a Recession in a Segmented Labor Market

Retricted access

Research article

First published 2018-3

The Perfect Storm: Graduating during a Recession in a Segmented Labor Market

Daniel Fernández-Kranz, Núria Rodríguez-Planas

ILR Review

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