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Retricted access

Research article

First published 2017-6

Efficient Design and Analysis for a Selective Choice Process

Ty Henderson, Qing Liu

Journal of Marketing Research

Retricted access

Research article

First published 2004-2

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis

Olivier Toubia, John R. Hauser, Duncan I. Simester

Journal of Marketing Research

Retricted access

Research article

First published 2000-10

Customers' Choice Among Retail Energy Suppliers: The Willingness-to-Pay for Service Attributes

Andrew A. Goett, Kathleen Hudson, Kenneth E. Train

The Energy Journal

Retricted access

Research article

First published 1997-2

Research: Discrete Choice Analysis in Hospitality Management Research

Rohit Verma, Gary M. Thompson

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2009-10

Identifying Product Attributes through Conjoint Analysis with Special Reference to Color Doppler

Vibhava Srivastava, Neeraj Pandey, Harish Sharma

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2024-7

Eliciting Customers’ Preferences in the Cooperative Insurance Industry: Evidence from the Saudi Motor Insurance Market

Tarifa Almulhim, Mohammed Al-Mahish, Mohammed Alabdulqader

Sage Open

Retricted access

Research article

First published 2022-7

Willingness to Pay for Advanced Safety Features in Vehicles: An Adaptive Choice-Based Conjoint Analysis Approach

Amirreza Nickkar, Young-Jae Lee

Transportation Research Record: Journal of the Transportation Research Board

Retricted access

Research article

First published 2024-5

Measuring Willingness to Pay: A Comparative Method of Valuation

Sharlene He, Eric T. Anderson, Derek D. Rucker

Journal of Marketing

Retricted access

Research article

First published 2018-5

WAR: What Else Is It Good For? A Comparison of Maximum Difference Scaling,Adaptive Choice-based Conjoint,Constant Sum Scaling and Wallet Allocation Rule Utilities

Alexander Buoye, Luke Williams, Jay Weiner

Journal of Creating Value

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