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Research article

First published 2014-11

Strategies for customized shipbuilding with different customer order decoupling points

Marco Semini, Dag E Gotteberg Haartveit, Erlend Alfnes [...]

Proceedings of the Institution of Mechanical Engineers,Part M: Journal of Engineering for the Maritime Environment

Open access

Research article

First published 2024-11

Into the Customers’ Shoes: Multimodal practices for customer-centric strategizing

Jarryd Daymond, Stefan Meisiek, Eric Knight

Organization Studies

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Research article

First published 2021-04

Quality Disclosure Strategy under Customer Learning Opportunities

Han Zhu, Yimin Yu, Saibal Ray

Production and Operations Management

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Research article

First published 2005-10

Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence

V. Kumar, J. Andrew Petersen

Journal of the Academy of Marketing Science

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Research article

First published 2021-2

One-Voice Strategy for Customer Engagement

Jagdip Singh, Satish Nambisan, R. Gary Bridge [...]

Journal of Service Research

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Research article

First published 2018-08

Can Strategic Customer Behavior Speed Up Product Innovation?

Chao Liang, Metin Çakanyildirim, Suresh P. Sethi

Production and Operations Management

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Research article

First published 2023

The Influence of Service Recovery Strategies on Resilience to Switching Intentions Among Customers of Commercial Banks in Tanzania: The Mediating Effect of Customer Loyalty

Ismail J. Ismail

FIIB Business Review

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Research article

First published 2023-01

Co‐opetition strategies in supply chains with strategic customers

Weizhe Yang, Yaozhong Wu, Qinglong Gou [...]

Production and Operations Management

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Research article

First published 2015-11

Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity

Till Haumann, Pascal Güntürkün, Laura Marie Schons [...]

Journal of Marketing

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Research article

First published 2017-3

Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets

Huanhuan Shi, Shrihari Sridhar, Rajdeep Grewal [...]

Journal of Marketing

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