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1-10 of 2236 results for customization cost

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Select article: Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

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Research article

First published 2017-1

Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

Yonggui Wang, Jongkuk Lee, Er (Eric) Fang [...]

Journal of Marketing

Select article: Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs

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Research article

First published 2005-04

Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs

Simon J. Bell, Seigyoung Auh, Karen Smalley

Journal of the Academy of Marketing Science

Select article: Switching costs impact on customer retention in telecommunication

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Research article

First published 2017-9

Switching costs impact on customer retention in telecommunication

Mira Thoumy, Elie Abdallah

Competition and Regulation in Network Industries

Select article: Customer Satisfaction and Its Impact on the Future Costs of Selling

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Research article

First published 2020-7

Customer Satisfaction and Its Impact on the Future Costs of Selling

Leon Gim Lim, Kapil R. Tuli, Rajdeep Grewal

Journal of Marketing

Select article: Customer Expectation and Warranty Cost — Nominal-the-Best Case

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Research article

First published 2008-09

Customer Expectation and Warranty Cost — Nominal-the-Best Case

Naresh Kumar Sharma, David Drain, Elizabeth A. Cudney [...]

Concurrent Engineering

Select article: Advertising in a Competitive Market: The Role of Product Standards,Customer Learning,and Switching Costs

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Research article

First published 2013-8

Advertising in a Competitive Market: The Role of Product Standards,Customer Learning,and Switching Costs

Eric T. Anderson, Duncan Simester

Journal of Marketing Research

Select article: Maximizing revenue from satisfaction: Customer-centric perspective on revenue and cost management in hotels

Open access

Research article

First published 2025

Maximizing revenue from satisfaction: Customer-centric perspective on revenue and cost management in hotels

Frederick Ng, Ganna V. Demydyuk, Claire M. Cui

Tourism Economics

Select article: The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry

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Research article

First published 2009-11

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry

Alexander Krasnikov, Satish Jayachandran, V. Kumar

Journal of Marketing

Select article: Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

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Research article

First published 2026-4

Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

Zhigang Shou, Qinying Xia, Samuel Su [...]

Journal of Marketing Research

Select article: Buyer–Supplier Relationships and Customer Firm Costs

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Research article

First published 2001-1

Buyer–Supplier Relationships and Customer Firm Costs

Joseph P. Cannon, Christian Homburg

Journal of Marketing

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