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Articles (46)

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1-10 of 46 results for customer-oriented attitude

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Select article: An Attitude-Behavior Model of Salespeople’s Customer Orientation

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Research article

First published 2005-10

An Attitude-Behavior Model of Salespeople’s Customer Orientation

Ruth Maria Stock, Wayne D. Hoyer

Journal of the Academy of Marketing Science

Select article: Frontline Employee Customer-Oriented Attitude in the Presence of Job Demands and Resources

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Research article

First published 2016-2

Frontline Employee Customer-Oriented Attitude in the Presence of Job Demands and Resources

Jaewon (Jay) Yoo, Todd J. Arnold

Journal of Service Research

Select article: The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes

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Research article

First published 1994-2

The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes

Judy A. Siguaw, Gene Brown, Robert E. Widing

Journal of Marketing Research

Select article: When Should the Customer Really be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters

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Research article

First published 2011-3

When Should the Customer Really be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters

Christian Homburg, Michael Müller, Martin Klarmann

Journal of Marketing

Select article: Non-disabled and disabled baristas: How differently do employee service attributes affect customer satisfaction?

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Research article

First published 2025

Non-disabled and disabled baristas: How differently do employee service attributes affect customer satisfaction?

Jinkyung Jenny Kim, Chihyung Michael Ok, Kyu-Hyeon Joo [...]

Tourism and Hospitality Research

Select article: Digital Health Experience: A Regulatory Focus Perspective

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Research article

First published 2021-11

Digital Health Experience: A Regulatory Focus Perspective

Genevieve E. O'Connor, Susan Myrden, Linda Alkire (née Nasr) [...]

Journal of Interactive Marketing

Select article: Customer Orientation,Learning Orientation,and New Service Development

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First published 2011-11

Customer Orientation,Learning Orientation,and New Service Development

Kayhan Tajeddini

Journal of Hospitality & Tourism Research

Select article: The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing

Open access

Research article

First published 2024-2

The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing

Georgia D. Katsifaraki, Marios Theodosiou

Journal of Interactive Marketing

Select article: Changing Federal Government Employee Attitudes Since the Civil Service Reform Act of 1978

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Research article

First published 2006-03

Changing Federal Government Employee Attitudes Since the Civil Service Reform Act of 1978

Haksoo Lee, N. Joseph Cayer, G. Zhiyong Lan

Review of Public Personnel Administration

Select article: Using customer satisfaction research for relationship marketing: A direct marketing approach

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Research article

First published 1997-11

Using customer satisfaction research for relationship marketing: A direct marketing approach

Charles E. Gengler, Peter T.L. Popkowski Leszczyc

Journal of Interactive Marketing

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