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Research article

First published 2025-11

Point Redemption in Loyalty Programs: The Role of Customer Relationship Characteristics and Their Implications for Service Providers

Chen Li, Srinivasan Swaminathan, Junhee Kim

Journal of Service Research

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Research article

First published 2017-7

Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer–Supplier Relationship Characteristics

Nikolaos G. Panagopoulos, Adam A. Rapp, Jessica L. Ogilvie

Journal of Marketing

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Other

First published 2003-03

Customers and Customer Relationships in Service Firms: The Perspective of the Resource-Based View

Matthias Gouthier, Stefan Schmid

Marketing Theory

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Research article

First published 2019-1

Uncle Sam Rising: Performance Implications of Business-to-Government Relationships

Brett W. Josephson, Ju-Yeon Lee, Babu John Mariadoss [...]

Journal of Marketing

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Research article

First published 2016-2

Modeling Heterogeneity in the Satisfaction,Loyalty Intention,and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels

Bart Larivière, Timothy L. Keiningham, Lerzan Aksoy [...]

Journal of Marketing Research

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Research article

First published 2017-2

Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices

Denish Shah, V. Kumar, Kihyun Hannah Kim [...]

Journal of Marketing Research

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Research article

First published 2013-5

Relationship Characteristics and Cash Flow Variability

Crina O. Tarasi, Ruth N. Bolton, Anders Gustafsson [...]

Journal of Service Research

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Research article

First published 2006-11

Issues and Perspectives in Global Customer Relationship Management

B. Ramaseshan, David Bejou, Subhash C. Jain [...]

Journal of Service Research

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Research article

First published 2002-1

Building Brand Community

James H. McAlexander, John W. Schouten, Harold F. Koenig

Journal of Marketing

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Research article

First published 2009-11

How to Make Switching Costly

Yolanda Polo, F. Javier Sesé

Journal of Service Research

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