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Research article

First published 2015-8

Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions

Kimmy Wa Chan, Stella Yiyan Li, John Jianjun Zhu

Journal of Interactive Marketing

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Research article

First published 2018-5

Customer-Firm Interactions and the Path to Profitability

Jesús Cambra-Fierro, Iguácel Melero-Polo, F. Javier Sese [...]

Journal of Service Research

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Research article

First published 2018-8

(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions

Grant Packard, Sarah G. Moore, Brent McFerran

Journal of Marketing Research

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Research article

First published 2008-1

Interaction Orientation and Firm Performance

Girish Ramani, V. Kumar

Journal of Marketing

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Research article

First published 2021-7

Can firm innovativeness affect performance? The role of external involvement

Yi Li, Gang Li, Ying Zhang [...]

International Journal of Market Research

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Research article

First published 2020-05-20

A study on customer knowledge management,inbound open innovation and firm performance

Xin Wen, Gang Wu, Qi Kang [...]

Human Systems Management

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Research article

First published 2008-12

Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services

Chi Kin (Bennett) Yim, David K. Tse, Kimmy Wa Chan

Journal of Marketing Research

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Research article

First published 2007-5

Interactions in virtual customer environments: Implications for product support and customer relationship management

Satish Nambisan, Robert A. Baron

Journal of Interactive Marketing

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Research article

First published 1997

Econometric Analysis of Customer Retention in an Aviation Trade Organization

Jacquelyn S. Thomas

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2019-11

The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings [...]

Journal of Marketing

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