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Retricted access

Research article

First published 2006-09

Innovation,symbolic interaction and customer valuing: thoughts stemming from a service-dominant logic of marketing

Daniel J. Flint

Marketing Theory

Open access

Research article

First published 2025-11

Service Experiential Attributes as the Basis of Customer Value Co-creation in Technology Product–Services: A Service-dominant Logic Perspective

Jorge Vera-Martínez

Journal of Creating Value

Open access

Research article

First published 2024-2

The Role of Service-Dominant Logic Strategic Orientations in Driving Customer Engagement in Online Retailing

Georgia D. Katsifaraki, Marios Theodosiou

Journal of Interactive Marketing

Retricted access

Research article

First published 2025-2

Achieving Senior Tourists’ Active Aging Through Value Co–creation: A Customer-Dominant Logic Perspective

Daisy X. F. Fan, Dimitrios Buhalis, Evangelia Fragkaki [...]

Journal of Travel Research

Retricted access

Research article

First published 2006-09

The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Roderick J. Brodie, Mark S. Glynn, Victoria Little

Marketing Theory

Retricted access

Research article

First published 2008-05

Drivers of Service Satisfaction

Shannon Anderson, Lisa Klein Pearo, Sally K. Widener

Journal of Service Research

Open access

Research article

First published 2008-11

Customer Integration—A Key to an Implementation Perspective of Service Provision

Sabine Moeller

Journal of Service Research

Retricted access

Research article

First published 2015-9

Customer usage processes

Lucas Pfisterer, Stefan Roth

Marketing Theory

Retricted access

Research article

First published 2008-11

Customer Integration and Value Creation

Stephen L. Vargo

Journal of Service Research

Retricted access

Research article

First published 2018-9

Tourists’ Emotions as a Resource for Customer Value Creation,Cocreation,and Destruction: A Customer-Grounded Understanding

Sheila Malone, Sally McKechnie, Caroline Tynan

Journal of Travel Research

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