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Research article

First published 2026

From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Nhung Trinh, Mai Nguyen, Viet Quoc Cao [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2008-9

Impact of Information and Communication Technologies on Sales Representative Internal and External Relationships—A Study of the UK Pharmaceutical Sector

Khurram Sharif

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2024-11

Commentary: Perceiving Innovation: Unveiling the Impact on Market Performance

Tor W. Andreassen

Journal of Service Research

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Research article

First published 2015-11

Human Connection: Uncharted Territory for Value Creation

Michelle Fairfield

Journal of Creating Value

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Research article

First published 2025-12

Impact of Customer Complaint Handling Satisfaction on Customer Loyalty: Evidence from B2B Plastic Industry

P. Suhail, G. V. Narayan, Y. Srinivasulu

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

Retricted access

Research article

First published 2017-2

Promoting a culture of collaboration between point-of-care clinicians and industry partners

Barbara J Nicholas

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2026

Conceptualizing a Business Model Typology of Phygital Customer Experience to Build and Manage Phygital Ecosystems

Taewon Suh

Journal of Macromarketing

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Research article

First published 2026

Emerging Technologies,Data-Driven Insights,and the Transformation of Marketing Systems

Ben Arfi Wissal, Karim Ben Slimane, Alexandru Capatina [...]

Journal of Macromarketing

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Research article

First published 2009-6

A Cyber-Enabled Collaborative Design Studio

Katsuhiko Muramoto, Michael Jemtrud, Sonali Kumar [...]

International Journal of Architectural Computing

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Research article

First published 2026

The Big Five of Phygital Luxury Experience (PH-LX): A Transformative Luxury Research Perspective *

Philipp ‘Phil’ Klaus, Aikaterini Manthiou, Van-Ha Luong [...]

Journal of Macromarketing

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