Sage Journals: Discover world-class research

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Case report

First published 2014-5

From products to product-service systems: IT-driven transformation of a medical equipment manufacturer

Jens Fähling, Felix Köbler, Jan Marco Leimeister [...]

Journal of Information Technology Teaching Cases

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Research article

First published 2002-08

Linking Customer Assets to Financial Performance

John E. Hogan, Donald R. Lehmann, Maria Merino [...]

Journal of Service Research

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Research article

First published 2026

Conceptualizing a Business Model Typology of Phygital Customer Experience to Build and Manage Phygital Ecosystems

Taewon Suh

Journal of Macromarketing

Open access

Research article

First published 2026

From Hosts and Peers to Customer-Centric Outcomes: The Role of Business Interactions in Livestream Shopping

Nhung Trinh, Mai Nguyen, Viet Quoc Cao [...]

Australasian Marketing Journal

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Research article

First published 2011-3

Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework

V. Kumar, Sarang Sunder, B. Ramaseshan

Journal of International Marketing

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Other

First published 2004-4

The Need for a New Go-to-Market Strategy in Europe: How to Survive and Thrive in the New More Complex Healthcare Marketplace

Robert Wadman, Rodrigo Hütt

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2008-05

Experience,Service Operations Strategy,and Services as Destinations: Foundations and Exploratory Investigation

Chris Voss, Aleda V. Roth, Richard B. Chase

Production and Operations Management

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Research article

First published 2022-10

A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

Navid Mojir, K. Sudhir

Journal of Marketing Research

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Research article

First published 2006-10

A Case Study in Using Macroergonomics as a Framework for Business Transformation

Faith McCreary, Kunjan Raval, Meghan Fallenstein

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2025-1

From Now to Next: The Shifting Landscape of Capability Building in Organisations

Priyanka Sharma

NHRD Network Journal

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