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Articles (104)

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1-10 of 104 results for customer willingness to pay

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Select article: The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Open access

Research article

First published 2024-10

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

Select article: Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay

Retricted access

Research article

First published 2005-4

Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction and Willingness to Pay

Christian Homburg, Nicole Koschate, Wayne D. Hoyer

Journal of Marketing

Select article: The Myth of Contactless Hospitality Service: Customers’ Willingness to Pay

Retricted access

Research article

First published 2023-11

The Myth of Contactless Hospitality Service: Customers’ Willingness to Pay

Fei Hao, Richard T. R. Qiu, Jinah Park [...]

Journal of Hospitality & Tourism Research

Select article: Customers' Choice Among Retail Energy Suppliers: The Willingness-to-Pay for Service Attributes

Retricted access

Research article

First published 2000-10

Customers' Choice Among Retail Energy Suppliers: The Willingness-to-Pay for Service Attributes

Andrew A. Goett, Kathleen Hudson, Kenneth E. Train

The Energy Journal

Select article: The Use of Willingness to Pay in Determining Customer Preferences for Improved Flame-Based Cookstove Features in Two South African Study Areas

Retricted access

Research article

First published 2017-12

The Use of Willingness to Pay in Determining Customer Preferences for Improved Flame-Based Cookstove Features in Two South African Study Areas

Marcel Maré, Harold J. Annegarn

Social Marketing Quarterly

Select article: Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time

Retricted access

Research article

First published 2014-11

Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer–Company Identification over Time

Till Haumann, Benjamin Quaiser, Jan Wieseke [...]

Journal of Marketing

Select article: Willingness to Pay for Corporate Social Responsibility (CSR): Does Strategic CSR Management Matter?

Retricted access

Research article

First published 2024-5

Willingness to Pay for Corporate Social Responsibility (CSR): Does Strategic CSR Management Matter?

Henri Kuokkanen, William Sun

Journal of Hospitality & Tourism Research

Select article: Are Consumers Willing to Pay more for Green Practices at Restaurants?

Retricted access

Research article

First published 2017-3

Are Consumers Willing to Pay more for Green Practices at Restaurants?

Young Namkung, Soocheong (Shawn) Jang

Journal of Hospitality & Tourism Research

Select article: Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

Retricted access

Research article

First published 2009-7

Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

Christian Homburg, Jan Wieseke, Torsten Bornemann

Journal of Marketing

Select article: Measuring willingness to pay for electricity: The case of New Brunswick in Atlantic Canada

Retricted access

Research article

First published 2019-3

Measuring willingness to pay for electricity: The case of New Brunswick in Atlantic Canada

Yuri Yevdokimov, Viktor Getalo, Dhirendra Shukla [...]

Energy & Environment

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