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Articles (503)

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1-10 of 503 results for customer value strategy

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Select article: Customers,Markets,and Five Archetypical Value Creation Logics: A Review of Demand-Side Research in Strategic Management

Open access

Review article

First published 2024-7

Customers,Markets,and Five Archetypical Value Creation Logics: A Review of Demand-Side Research in Strategic Management

Jens Schmidt, Richard Priem, Paola Zanella

Journal of Management

Select article: Aligning People Strategies with Customer Value

Retricted access

Research article

First published 1995-02

Aligning People Strategies with Customer Value

Edward L. Gubman

Compensation & Benefits Review

Select article: The Promise of Strategic Customer Behavior: On the Value of Click Tracking

Retricted access

Research article

First published 2013-05

The Promise of Strategic Customer Behavior: On the Value of Click Tracking

Tingliang Huang, Jan A. Van Mieghem

Production and Operations Management

Select article: The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions,Customer Segment,and Rollout Strategy

Retricted access

Research article

First published 2023-2

The Effect of Mobile Payments on Retailer Firm Value: The Moderating Role of Promotions,Customer Segment,and Rollout Strategy

Simbarashe Pasirayi, Patrick B. Fennell

Journal of Interactive Marketing

Select article: Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity

Retricted access

Research article

First published 2015-11

Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity

Till Haumann, Pascal Güntürkün, Laura Marie Schons [...]

Journal of Marketing

Select article: Value to the Customer and the Strategic Leadership Star

Retricted access

Research article

First published 1995-3

Value to the Customer and the Strategic Leadership Star

John Nicholls

Journal of General Management

Select article: Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence

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Research article

First published 2005-10

Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence

V. Kumar, J. Andrew Petersen

Journal of the Academy of Marketing Science

Select article: A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Retricted access

Research article

First published 2004-10

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Rajkumar Venkatesan, V. Kumar

Journal of Marketing

Select article: Customer Value and Profit: Modelling in an Economic Approach

Retricted access

Research article

First published 2025-5

Customer Value and Profit: Modelling in an Economic Approach

Ignatius Heruwasto

Journal of Creating Value

Select article: Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

Retricted access

Research article

First published 2016-11

Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

Mitchell Hamilton, Velitchka D. Kaltcheva, Andrew J. Rohm

Journal of Interactive Marketing

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