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Articles (828)

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1-10 of 828 results for customer value management

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Select article: Managing Customers for Value

Retricted access

Research article

First published 2006-11

Managing Customers for Value

V. Kumar, Katherine N. Lemon, A. Parasuraman

Journal of Service Research

Select article: Understanding the Process of Transitioning to Customer Value Management

Free access

Research article

First published 2006-4

Understanding the Process of Transitioning to Customer Value Management

B Muthuraman, Anand Sen, Peeyush Gupta [...]

Vikalpa: The Journal for Decision Makers

Select article: Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

Open access

Research article

First published 2023-10

Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

Chao Wang, Zhigang Wang

Sage Open

Select article: Modeling customer knowledge management to make value co-creation

Retricted access

Research article

First published 2016-3

Modeling customer knowledge management to make value co-creation

Ali Gohary, Bahman Hamzelu

Business Information Review

Select article: Proactive Value Co-Creation via Structural Ambidexterity: Customer Success Management and the Modularization of Frontline Roles

Retricted access

Research article

First published 2021-11

Proactive Value Co-Creation via Structural Ambidexterity: Customer Success Management and the Modularization of Frontline Roles

Bryan Hochstein, Nawar N. Chaker, Deva Rangarajan [...]

Journal of Service Research

Select article: Customer Value Is Not Just Created,It Is Formally Managed

Retricted access

Research article

First published 2017-11

Customer Value Is Not Just Created,It Is Formally Managed

Stephan M. Liozu

Journal of Creating Value

Select article: Book Review: Total Customer Value Management: Transforming Business Thinking

Retricted access

Book review

First published 2013-9

Book Review: Total Customer Value Management: Transforming Business Thinking

Rajiv Joshi

The Journal of Entrepreneurship

Select article: The Key Role of Managers’ Values in Exporting: Influence on Customer Responsiveness and Export Performance

Retricted access

Research article

First published 2010-6

The Key Role of Managers’ Values in Exporting: Influence on Customer Responsiveness and Export Performance

Carlos M.P. Sousa, Emilio Ruzo, Fernando Losada

Journal of International Marketing

Select article: The Right Choice—What Does It Mean? Groundbreaking Research from the Early Days of Customer Value Management

Retricted access

Research article

First published 2015-5

The Right Choice—What Does It Mean? Groundbreaking Research from the Early Days of Customer Value Management

R.E. Kordupleski, W.C. Vogel

Journal of Creating Value

Select article: Customer Value Management

Retricted access

Research article

First published 2017-11

Customer Value Management

Philip Kotler

Journal of Creating Value

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