Sage Journals: Discover world-class research

Retricted access

Research article

First published 2018-1

A Theory of Customer Valuation: Concepts,Metrics,Strategy,and Implementation

V. Kumar

Journal of Marketing

Open access

Research article

First published 2026

Teaching Dynamic Pricing in the Digital Age: A Classroom Simulation for Hospitality and Tourism Revenue Management

Annamarie D. Sisson

Journal of Hospitality & Tourism Cases: An International Case Journal

Retricted access

Research article

First published 2012-3

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

Christian Schulze, Bernd Skiera, Thorsten Wiesel

Journal of Marketing

Retricted access

Research article

First published 2022-5

Two tier model of exports drawback fraud detection system using intuitionistic fuzzy game theory

Nitin K. Tyagi, Mukta Goyal

Intelligent Decision Technologies

Retricted access

Research article

First published 2001-1

On the Optimality of Delegating Pricing Authority to the Sales Force

Kissan Joseph

Journal of Marketing

Retricted access

Research article

First published 2008-1

Marketing Initiatives,Expected Cash Flows,and Shareholders’ Wealth

Ramesh K.S. Rao, Neeraj Bharadwaj

Journal of Marketing

Retricted access

Research article

First published 2016-2

Cross-Validation of Customer and Employee Signals and Firm Valuation

Christopher Groening, Vikas Mittal, Yan “Anthea” Zhang

Journal of Marketing Research

Retricted access

Research article

First published 2025-10

Can Common Institutional Investors in Supply Chains Decode the Bullwhip Effect? Evidence From Order Backlog Mispricing

Jengfang Chen, Sungsoo Kim, Dhinu Srinivasan [...]

Journal of Accounting,Auditing & Finance

Retricted access

Other

First published 2011-9

Ethics and value in customer co-production

Adam Arvidsson

Marketing Theory

Open access

Research article

First published 2025

The Impact of Cost Structure Appeals on Fairness Perceptions and Payments

Brigitte Stangl, Margit Kastner, Martin Natter

Journal of Service Research

Search results