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Retricted access

Research article

First published 2025-5

A Suite of Metrics to Understand Return on Investments in Customers

Neil Bendle, Paul Farris, Raj Venkatesan [...]

Journal of Interactive Marketing

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Research article

First published 2013-1

Examining the Linearity of Customer Satisfaction: Return on Satisfaction as an Alternative

Raj Devasagayam, Nicholas R. Stark, Laura Spitz Valestin

Business Perspectives and Research

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Other

First published 2016-9

An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction

Claes Fornell, Forrest V. Morgeson, G. Tomas M. Hult

Journal of Marketing

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Research article

First published 2025-5

Product Customization and Returns: The Moderating Role of National Culture

Haileab Hilafu, Paolo Letizia, Paolo Roma

Production and Operations Management

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Research article

First published 2016-9

Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible

Claes Fornell, Forrest V. Morgeson, G. Tomas M. Hult

Journal of Marketing

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Other

First published 2016-9

Customer Satisfaction and Long-Term Stock Returns

Alina Sorescu, Sorin M. Sorescu

Journal of Marketing

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Research article

First published 2011-5

Balancing Risk and Return in a Customer Portfolio

Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt [...]

Journal of Marketing

Open access

Research article

First published 2020-12

How Main Street Drives Wall Street: Customer (Dis)satisfaction,Short Sellers,and Abnormal Returns

Ashwin Malshe, Anatoli Colicev, Vikas Mittal

Journal of Marketing Research

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Research article

First published 2009-11

Customer Satisfaction and Stock Returns Risk

Kapil R. Tuli, Sundar G. Bharadwaj

Journal of Marketing

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Research article

First published 2018-2

Returning Customers: The Hidden Strategic Opportunity of Returns Management

Felix Johannes Röllecke, Arnd Huchzermeier, David Schröder

California Management Review

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