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Research article

First published 2025-5

A Suite of Metrics to Understand Return on Investments in Customers

Neil Bendle, Paul Farris, Raj Venkatesan [...]

Journal of Interactive Marketing

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Research article

First published 2015-12

Transaction Attributes and Customer Valuation

Michael Braun, David A. Schweidel, Eli Stein

Journal of Marketing Research

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Review article

First published 2023-11

Return on Investment of Complaint Management: A Review and Research Agenda

Jamie Carlson, Tania Sourdin, Christine Armstrong [...]

Australasian Marketing Journal

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Research article

First published 2004-1

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml

Journal of Marketing

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Research article

First published 2008-8

Brand Portfolio Promotions

Anocha Aribarg, Neeraj Arora

Journal of Marketing Research

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Research article

First published 2014-12

Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data

Natalie Mizik

Journal of Marketing Research

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Research article

First published 2002-9

Measuring Return on Brand Communication

Don E. Schultz

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2006-1

Customer Satisfaction and Stock Prices: High Returns,Low Risk

Claes Fornell, Sunil Mithas, Forrest V. Morgeson [...]

Journal of Marketing

Open access

Research article

First published 2014-10

Effects of Customer Cooperation on Knowledge Generation Activities and Innovation Results of Firms

Gloria Sánchez-González, Liliana Herrera

BRQ Business Research Quarterly

Open access

Research article

First published 2023-5

Customer Journey Value: A Conceptual Framework

Linda D. Hollebeek, Sigitas Urbonavicius, Valdimar Sigurdsson [...]

Journal of Creating Value

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