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Open access

Research article

First published 2024-8

A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research

Jovanie Tuguinay, Catherine Prentice, Brent Moyle [...]

Cornell Hospitality Quarterly

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Other

First published 1994-1

Customer retention: a strategy for travel agents

Peter Marsh

Journal of Vacation Marketing

Retricted access

Research article

First published 2021-7

Do Detail and Its Verifiability Serve as Indicators of Strategy Effectiveness and as Sources of Credibility in Voluntary Qualitative Disclosure?

James N. Cannon, Christine A. Denison, Olena V. Watanabe

Journal of Accounting,Auditing & Finance

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Case report

First published 2025

BYJU’S Survival at Stake: A Founder’s Dilemma

Avil Saldanha, Rekha Aranha, Ananthalakshmi M

Asian Journal of Management Cases

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Research article

First published 2003-10

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Peter C. Verhoef

Journal of Marketing

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Research article

First published 2004-08

Dynamic Targeted Promotions

Gila E. Fruchter, Z. John Zhang

Journal of Service Research

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Research article

First published 2016-08

Dynamic Customer Acquisition and Retention Management

Gregory J. King, Xiuli Chao, Izak Duenyas

Production and Operations Management

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Research article

First published 2004-2

Recapturing Lost Customers

Jacquelyn S. Thomas, Robert C. Blattberg, Edward J. Fox

Journal of Marketing Research

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Research article

First published 1997

Econometric Analysis of Customer Retention in an Aviation Trade Organization

Jacquelyn S. Thomas

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2009-5

Reversing the Logic: The Path to Profitability through Relationship Marketing

V. Kumar, Ilaria Dalla Pozza, J. Andrew Petersen [...]

Journal of Interactive Marketing

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