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Articles (58)

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1-10 of 58 results for customer retention and acquisition

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Select article: A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research

Open access

Research article

First published 2024-8

A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research

Jovanie Tuguinay, Catherine Prentice, Brent Moyle [...]

Cornell Hospitality Quarterly

Select article: Competitive Density and the Customer Acquisition–Retention Trade-Off

Retricted access

Research article

First published 2008-11

Competitive Density and the Customer Acquisition–Retention Trade-Off

Glenn B. Voss, Zannie Giraud Voss

Journal of Marketing

Select article: Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

Retricted access

Research article

First published 2026-1

Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

Haifeng Xu, Yi Ding, Yu Ding [...]

Journal of Marketing

Select article: Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

Retricted access

Research article

First published 2016-10

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

Sungwook Min, Xubing Zhang, Namwoon Kim [...]

Journal of Marketing Research

Select article: A Methodology for Linking Customer Acquisition to Customer Retention

Retricted access

Research article

First published 2001-5

A Methodology for Linking Customer Acquisition to Customer Retention

Jacquelyn S. Thomas

Journal of Marketing Research

Select article: Dynamic Customer Acquisition and Retention Management

Retricted access

Research article

First published 2016-08

Dynamic Customer Acquisition and Retention Management

Gregory J. King, Xiuli Chao, Izak Duenyas

Production and Operations Management

Select article: Balancing Acquisition and Retention Resources to Maximize Customer Profitability

Retricted access

Research article

First published 2005-1

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

Werner Reinartz, Jacquelyn S. Thomas, V. Kumar

Journal of Marketing

Select article: Customer Acquisition and Retention: A Fluid Approach for Staffing

Retricted access

Research article

First published 2021-11

Customer Acquisition and Retention: A Fluid Approach for Staffing

Eugene Furman, Adam Diamant, Murat Kristal

Production and Operations Management

Select article: The Impact of Brand Equity on Customer Acquisition,Retention,and Profit Margin

Retricted access

Research article

First published 2012-7

The Impact of Brand Equity on Customer Acquisition,Retention,and Profit Margin

Florian Stahl, Mark Heitmann, Donald R. Lehmann [...]

Journal of Marketing

Select article: A Suite of Metrics to Understand Return on Investments in Customers

Retricted access

Research article

First published 2025-5

A Suite of Metrics to Understand Return on Investments in Customers

Neil Bendle, Paul Farris, Raj Venkatesan [...]

Journal of Interactive Marketing

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