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Retricted access

Research article

First published 2017-2

Seeding,Referral,and Recommendation

Michael Haenlein, Barak Libai

California Management Review

Retricted access

Research article

First published 2001-08

The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents

L. Jean Harrison-Walker

Journal of Service Research

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Research article

First published 2006-12

An Experimental Investigation of Justice-Based Service Recovery on Customer Satisfaction,Loyalty,and Word-of-Mouth Intentions

Terri Shapiro, Jennifer M. Nieman-Gonder, Nicole A. Andreoli [...]

Psychological Reports

Open access

Research article

First published 2025-4

Understanding Customer Loyalty in Fast-Food Restaurants: Exploring the Moderating Effect of Relational Benefits in the United Arab Emirates

Ali Ahmed Ali-Alsaadi, Luis Javier Cabeza-Ramírez, Luna Santos-Roldán [...]

Sage Open

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Research article

First published 1999-6

Word-Of-Mouth Referrals in the Domain of Relationship Marketing

Kirsti Lindberg-Repo, Christian Grönroos

Australasian Marketing Journal

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Research article

First published 2022-9

The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness

Stefan Markovic, Oriol Iglesias, Yuqian Qiu [...]

Business & Society

Retricted access

Research article

First published 2002-02

Understanding Relationship Marketing Outcomes

Thorsten Hennig-Thurau, Kevin P. Gwinner, Dwayne D. Gremler

Journal of Service Research

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Research article

First published 2001-8

Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

Douglas Bowman, Das Narayandas

Journal of Marketing Research

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Research article

First published 2007-02

Differential Effects of Preferential Treatment Levels on Relational Outcomes

Russell Lacey, Jaebeom Suh, Robert M. Morgan

Journal of Service Research

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Research article

First published 2002-11

Does Customer Knowledge Affect How Loyalty is Formed?

Jyh-Shen Chiou, Cornelia Droge, Sangphet Hanvanich

Journal of Service Research

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