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Research article

First published 2011-1

Referral Programs and Customer Value

Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte

Journal of Marketing

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Research article

First published 2013-7

Growing Existing Customers’ Revenue Streams through Customer Referral Programs

Ina Garnefeld, Andreas Eggert, Sabrina V. Helm [...]

Journal of Marketing

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Research article

First published 2018-2

How Customer Referral Programs Turn Social Capital into Economic Capital

Christophe Van Den Bulte, Emanuel Bayer, Bernd Skiera [...]

Journal of Marketing Research

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Research article

First published 2014-5

Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

Daniel Wentzel, Torsten Tomczak, Sven Henkel

Journal of Service Research

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Research article

First published 2026-1

Newsvendors with Customer Referrals

Meng Li

Production and Operations Management

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Research article

First published 2025-2

Referral Contagion: Downstream Benefits of Customer Referrals

Rachel Gershon, Zhenling Jiang

Journal of Marketing Research

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Research article

First published 2007-1

A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood

Gangseog Ryu, Lawrence Feick

Journal of Marketing

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Research article

First published 2020-2

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

Rachel Gershon, Cynthia Cryder, Leslie K. John

Journal of Marketing Research

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Research article

First published 2010-9

Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange

Jan H. Schumann, Florian v. Wangenheim, Anne Stringfellow [...]

Journal of International Marketing

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Research article

First published 2003-9

Maryland's Assistive Technology Loan Program

Michael Dalto

Journal of Disability Policy Studies

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