Abstract
The Maryland Assistive Technology Loan Program has generated (a) a rapidly increasing pool of total loan applications through direct mailing and word-of-mouth referrals and (b) a high proportion of loan applications from minorities. The program's success has stemmed from several innovative strategies: direct mail marketing to broadly publicize the program, intensive customer service to facilitate loans and satisfy customers, availability of multiple lenders to offer applicants a range of options, and partnerships with other agencies to expand access to assistive technology (AT) by increasing individuals' available income for purchase of AT and discounting purchase prices.
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