You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (3)

Journals (0)

1-3 of 3 results for customer reacquisition

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management

Open access

Research article

First published 2020-9

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management

Arnd Vomberg, Christian Homburg, Olivia Gwinner

Journal of Marketing

Select article: Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior,the Reason for Defection,and the Nature of the Win-Back Offer

Retricted access

Research article

First published 2015-7

Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior,the Reason for Defection,and the Nature of the Win-Back Offer

V. Kumar, Yashoda Bhagwat, Xi (Alan) Zhang

Journal of Marketing

Select article: Recapturing Lost Customers

Retricted access

Research article

First published 2004-2

Recapturing Lost Customers

Jacquelyn S. Thomas, Robert C. Blattberg, Edward J. Fox

Journal of Marketing Research

1
10 / page

Article type

Publication date

Subjects

Access