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Research article

First published 2026

Exploration of Trustworthy Association Rules for Market Basket Analysis

Atreyee Datta, Kalyani Mali, Subrata Datta [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2013-8

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Jaime Romero, Ralf van der Lans, Berend Wierenga

Journal of Interactive Marketing

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Research article

First published 2005-5

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

Shibo Li, Baohong Sun, Ronald T. Wilcox

Journal of Marketing Research

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Research article

First published 2022-5

A Seasonal Model with Dropout to Improve Forecasts of Purchase Levels

Robin Wünderlich, Nancy V. Wünderlich, Florian v. Wangenheim

Journal of Interactive Marketing

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Research article

First published 2025-6

From Social to Purchase: Customer Selection in Social Group Buying

Yan Cheng, Shaochong Lin, Zuo-Jun Max Shen

Production and Operations Management

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Research article

First published 2006-2

The Effect of Banner Advertising on Internet Purchasing

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh [...]

Journal of Marketing Research

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Research article

First published 2021-04

Measuring Customer Similarity and Identifying Cross-Selling Products by Community Detection

Lili Zhang, Jennifer Priestley, Joseph DeMaio [...]

Big Data

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Research article

First published 1990-01

Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel

Molly Eckman, Mary Lynn Damhorst, Sara J. Kadolph

Clothing and Textiles Research Journal

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Research article

First published 2001-05

Extending the Boundaries of Customer Accounting: Applications in the Hotel Industry

Chris Guilding, David J. Kennedy, Lisa McManus

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2025

Analyzing Demographic Grocery Purchase Patterns in Kenyan Supermarkets Through Unsupervised Learning Techniques

Reinpeter Momanyi, Steve Bicko Cygu, Agnes Kiragga [...]

INQUIRY: The Journal of Health Care Organization,Provision,and Financing

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