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Retricted access

Research article

First published 2009-9

Managing Dynamics in a Customer Portfolio

Christian Homburg, Viviana V. Steiner, Dirk Totzek

Journal of Marketing

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Research article

First published 2004-4

Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships

Michael D. Johnson, Fred Selnes

Journal of Marketing

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Research article

First published 2011-5

Balancing Risk and Return in a Customer Portfolio

Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt [...]

Journal of Marketing

Retricted access

Research article

First published 2013-5

Relationship Characteristics and Cash Flow Variability

Crina O. Tarasi, Ruth N. Bolton, Anders Gustafsson [...]

Journal of Service Research

Open access

Research article

First published 2026

Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry

Agata Leszkiewicz, Sarang Sunder, V Kumar [...]

Production and Operations Management

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Research article

First published 2012-4

Alliance Portfolios and Innovation Performance

Dries Faems, Maddy Janssens, Inge Neyens

Group & Organization Management

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Research article

First published 2013-5

Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

Christoph Senn, Axel Thoma, George S. Yip

California Management Review

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Research article

First published 2003-04

Managing customer behaviour dynamics in the multi-channel e-business environment: Enhancing customer relationship capital in the global hotel industry

Panos Louvieris, John Driver, Jan Powell-Perry

Journal of Vacation Marketing

Open access

Research article

First published 2022-12

Managing innovation portfolios: From project selection to portfolio design

Haijian Si, Stylianos Kavadias, Christoph Loch

Production and Operations Management

Retricted access

Research article

First published 2006-11

Forward-Looking Focus

Valarie A. Zeithaml, Ruth N. Bolton, John Deighton [...]

Journal of Service Research

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