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Research article

First published 2012-11

Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy

Chi Kin (Bennett) Yim, Kimmy Wa Chan, Simon S.K. Lam

Journal of Marketing

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Research article

First published 2026

The Automation–Augmentation Paradox in New Product Development: A Curvilinear Model of Digital Employee Adoption and Perceived Teamwork Performance

Wenzhi Zheng, Jun Wang, Andreea Claudia Serban [...]

Project Management Journal

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Research article

First published 2014-11

Influences of Cocreation on Brand Experience

Herbjørn Nysveen, Per Egil Pedersen

International Journal of Market Research

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Research article

First published 2012-8

Customers as Resource Integrators

Sally Hibbert, Heidi Winklhofer, Mohamed Sobhy Temerak

Journal of Service Research

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Research article

First published 2015-8

Customer Effort in Value Cocreation Activities

Jillian C. Sweeney, Tracey S. Danaher, Janet R. McColl-Kennedy

Journal of Service Research

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Research article

First published 2016-9

Cocreation as Moderator between the Experience Value and Satisfaction Relationship

Nina K. Prebensen, Hyelin (Lina) Kim, Muzaffer Uysal

Journal of Travel Research

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Research article

First published 2010-5

Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services across Cultures

Kimmy Wa Chan, Chi Kin (Bennett) Yim, Simon S.K. Lam

Journal of Marketing

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Research article

First published 2016-11

Cocreation Culture in Health Care Organizations

Shikha Sharma, Jodie Conduit

Journal of Service Research

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Review article

First published 2011-8

Customer Engagement

Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić [...]

Journal of Service Research

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Research article

First published 2007-6

Moving towards the Service-Dominant Logic – a Comment

Jillian C. Sweeney

Australasian Marketing Journal

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