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1-10 of 342 results for customer metrics

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Select article: A Suite of Metrics to Understand Return on Investments in Customers

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Research article

First published 2025-5

A Suite of Metrics to Understand Return on Investments in Customers

Neil Bendle, Paul Farris, Raj Venkatesan [...]

Journal of Interactive Marketing

Select article: Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?

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Research article

First published 2017-4

Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?

Emanuel Bayer, Kapil R. Tuli, Bernd Skiera

Journal of Marketing Research

Select article: Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

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Research article

First published 2012-3

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

Christian Schulze, Bernd Skiera, Thorsten Wiesel

Journal of Marketing

Select article: Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry

Open access

Research article

First published 2024-5

Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry

Steffen Müller, Roger Seiler, Melanie Völkle

International Journal of Market Research

Select article: A Theory of Customer Valuation: Concepts,Metrics,Strategy,and Implementation

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Research article

First published 2018-1

A Theory of Customer Valuation: Concepts,Metrics,Strategy,and Implementation

V. Kumar

Journal of Marketing

Select article: Algorithmic precarity and metric power: Managing the affective measures and customers in the gig economy

Open access

Research article

First published 2022-7

Algorithmic precarity and metric power: Managing the affective measures and customers in the gig economy

Ngai Keung Chan

Big Data & Society

Select article: Customer Journey Time Metrics for New York City Bus Service using Big Data

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Research article

First published 2019-9

Customer Journey Time Metrics for New York City Bus Service using Big Data

Edward Graves, Sunny Zheng, Lauren Tarte [...]

Transportation Research Record: Journal of the Transportation Research Board

Select article: Book Review: V. Kumar,Profitable Customer Engagement: Concept,Metrics and Strategies

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Book review

First published 2014-12

Book Review: V. Kumar,Profitable Customer Engagement: Concept,Metrics and Strategies

Neena Sondhi

Global Business Review

Select article: Center to Advance Palliative Care Palliative Care Clinical Care and Customer Satisfaction Metrics Consensus Recommendations

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Research article

First published 2010-02

Center to Advance Palliative Care Palliative Care Clinical Care and Customer Satisfaction Metrics Consensus Recommendations

David E. Weissman, R. Sean Morrison, Diane E. Meier

Journal of Palliative Medicine

Select article: Dealing with the ‘Alignment Problem’

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Research article

First published 2015-11

Dealing with the ‘Alignment Problem’

Don Peppers

Journal of Creating Value

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