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Articles (848)

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1-10 of 848 results for customer management strategies

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Select article: A Strategic Framework for Customer Relationship Management

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Research article

First published 2005-10

A Strategic Framework for Customer Relationship Management

Adrian Payne, Pennie Frow

Journal of Marketing

Select article: Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis

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Research article

First published 1987-11

Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis

Claes Fornell, Birger Wernerfelt

Journal of Marketing Research

Select article: Strategies of Subversion: Management of Demand for Software Through Destabilizing Organizational Structure of Your Customer

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Research article

First published 2003-7

Strategies of Subversion: Management of Demand for Software Through Destabilizing Organizational Structure of Your Customer

Parthasarathi Banerjee

Metamorphosis: A Journal of Management Research

Select article: Measuring Customer Satisfaction for Strategic Management

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Other

First published 1994-02

Measuring Customer Satisfaction for Strategic Management

Laurette Dubé, Leo M. Renaghan

Cornell Hospitality Quarterly

Select article: A Strategy for Managing Customer-oriented Product Design

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First published 2006-09

A Strategy for Managing Customer-oriented Product Design

Ming-Chyuan Lin, Chen-Cheng Wang, Tzu-Chang Chen

Concurrent Engineering

Select article: Managing Clearance Sales in the Presence of Strategic Customers

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Research article

First published 2008-07

Managing Clearance Sales in the Presence of Strategic Customers

Dan Zhang, William L. Cooper

Production and Operations Management

Select article: Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

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Research article

First published 2019-6

Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer [...]

Journal of Marketing Research

Select article: Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

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Research article

First published 2013-5

Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

Christoph Senn, Axel Thoma, George S. Yip

California Management Review

Select article: Generic Verticalization Strategies in Enterprise System Markets: An Exploratory Framework

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Research article

First published 2008-12

Generic Verticalization Strategies in Enterprise System Markets: An Exploratory Framework

Lior Fink, Sarit Markovich

Journal of Information Technology

Select article: CRM Implementation

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Research article

First published 2006-11

CRM Implementation

Timothy Bohling, Douglas Bowman, Steve LaValle [...]

Journal of Service Research

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