Abstract
Corporate understanding on strategies of cooperation and outsourcing of business processes has come closer over the years. An outsourced partner is described sometimes as the extended enterprise. Supplier's organizational structure, following the logic of extended enterprise, needs to correspond in a certain strange manner with the customer's organizational structure. We argue that the process of finding a fit between two or more structures is expression of a demand; and, this process being unstable destabilizes all the structures in dynamic interactions resulting in generation of new and novel demands. Thus, struch1res become the sources of demand here. Hence, meeting customer's demand or management of current demand create another demand in consequence. Such a sequel ought to be based on increasing return or an endogenous satisfaction of demand, making it provocative enough to look for an endogenous demand. However, management of an endogenous demand rests with the supplier firm- on how innovative structural solutions can be offered by an extended enterprise. The supplier firm acts here as agent provocateurs as it were.
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