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Research article

First published 2022-6

Principles,methods,contributions,and limitations of design science research in marketing: Illustrative application to customer journey management

Florence Jacob, Virginie Pez, Pierre Volle

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2026

Customization and the Customer Journey

Suh Yeon Kim, Rebecca W. Hamilton, TI Tongil Kim [...]

Journal of Marketing

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Research article

First published 2023-11-1

Apple Card: Transforming the customer experience of using a credit card

Farah Arkadan

Journal of Information Technology Teaching Cases

Open access

Research article

First published 2020-7

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Anton Siebert, Ahir Gopaldas, Andrew Lindridge [...]

Journal of Marketing

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Review article

First published 2012-1

Service design: Suggesting a qualitative multistep approach for analyzing and examining theme park experiences

Jakob Trischler, Anita Zehrer

Journal of Vacation Marketing

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Research article

First published 2010-02

Service Design for Experience-Centric Services

Leonieke G. Zomerdijk, Christopher A. Voss

Journal of Service Research

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Research article

First published 2026-1

Exploring Journey Maps as Products From Qualitative Research: Application Through Food Insecure Veterans’ Experiences

Trenton M. Haltom, Nipa Kamdar

Qualitative Health Research

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Research article

First published 2019-8

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Andrea Micheaux, Birgit Bosio

Journal of Marketing Education

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Other

First published 2013-11

The Service Delivery Network (SDN)

Stephen S. Tax, David McCutcheon, Ian F. Wilkinson

Journal of Service Research

Free access

Research article

First published 2024-2

Empowering AI Companions for Enhanced Relationship Marketing

Rijul Chaturvedi, Sanjeev Verma, Vartika Srivastava

California Management Review

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