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Research article

First published 2011-2

Hearing the hearing-impaired customer: applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market

Michael Kavanagh, Beat Walther, Jochen Nicolai

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2019-2

Gaining Customer Experience Insights That Matter

Janet R. McColl-Kennedy, Mohamed Zaki, Katherine N. Lemon [...]

Journal of Service Research

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Research article

First published 2006-3

Creating and using Customer Insight: 12 Rules of Best Practice

Brian Smith, Hugh Wilson, Moira Clark

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2008-11

Forum - Creating Customer Insight

David Cowan

International Journal of Market Research

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Research article

First published 2022-8

Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning

Joni Salminen, Mekhail Mustak, Juan Corporan [...]

Journal of Interactive Marketing

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Other

First published 2023-11

The Future of Personalized Medicine: Leveraging Customization for Faster Insights

Genetic Engineering & Biotechnology News

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Other

First published 2004-06

How Customers Think: Essential Insights into the Mind of the Market

Robert Mittelstaedt

Journal of Macromarketing

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Research article

First published 2008-1

An Insight into Factors Influencing Bank Selection Decisions of Indian Customers

N. Kamakodi, Basheer Ahmed Khan

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2011-4

Advertising and Policy Insights for the Voter versus Customer Trade-Off

Betsy D. Gelb, Darren Bush

Journal of Public Policy & Marketing

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Research article

First published 2022-10

New insights on satisfaction prototypes for segmentation: Focus on customer experience

Lola C. Duque, Maria-Carme Riera-Prunera

Journal of Vacation Marketing

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