Search results: Sage Journals

Restricted accessResearch articleFirst published February, 2011

Hearing the hearing-impaired customer: applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market

Michael Kavanagh, Beat Walther, Jochen Nicolai

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published February, 2019

Gaining Customer Experience Insights That Matter

Janet R. McColl-Kennedy, Mohamed Zaki, Katherine N. Lemon [...]

Journal of Service Research

Restricted accessResearch articleFirst published March, 2006

Creating and using Customer Insight: 12 Rules of Best Practice

Brian Smith, Hugh Wilson, Moira Clark

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published November, 2008

Forum - Creating Customer Insight

David Cowan

International Journal of Market Research

Restricted accessResearch articleFirst published August, 2022

Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning

Joni Salminen, Mekhail Mustak, Juan Corporan [...]

Journal of Interactive Marketing

Restricted accessOtherFirst published June, 2004

How Customers Think: Essential Insights into the Mind of the Market

Robert Mittelstaedt

Journal of Macromarketing

Restricted accessOtherFirst published November, 2023

The Future of Personalized Medicine: Leveraging Customization for Faster Insights

Genetic Engineering & Biotechnology News

Restricted accessResearch articleFirst published January, 2008

An Insight into Factors Influencing Bank Selection Decisions of Indian Customers

N. Kamakodi, Basheer Ahmed Khan

Asia-Pacific Journal of Management Research and Innovation

Restricted accessResearch articleFirst published April, 2011

Advertising and Policy Insights for the Voter versus Customer Trade-Off

Betsy D. Gelb, Darren Bush

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published October, 2022

New insights on satisfaction prototypes for segmentation: Focus on customer experience

Lola C. Duque, Maria-Carme Riera-Prunera

Journal of Vacation Marketing

Restricted accessResearch articleFirst published February, 2011

Hearing the hearing-impaired customer: applying a job-based approach to customer insight discovery in product innovation in the implantable hearing solutions market

Michael Kavanagh, Beat Walther, Jochen Nicolai

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published February, 2019

Gaining Customer Experience Insights That Matter

Janet R. McColl-Kennedy, Mohamed Zaki, Katherine N. Lemon [...]

Journal of Service Research

Restricted accessResearch articleFirst published March, 2006

Creating and using Customer Insight: 12 Rules of Best Practice

Brian Smith, Hugh Wilson, Moira Clark

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published November, 2008

Forum - Creating Customer Insight

David Cowan

International Journal of Market Research

Restricted accessResearch articleFirst published August, 2022

Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning

Joni Salminen, Mekhail Mustak, Juan Corporan [...]

Journal of Interactive Marketing

Restricted accessOtherFirst published June, 2004

How Customers Think: Essential Insights into the Mind of the Market

Robert Mittelstaedt

Journal of Macromarketing

Restricted accessOtherFirst published November, 2023

The Future of Personalized Medicine: Leveraging Customization for Faster Insights

Genetic Engineering & Biotechnology News

Restricted accessResearch articleFirst published January, 2008

An Insight into Factors Influencing Bank Selection Decisions of Indian Customers

N. Kamakodi, Basheer Ahmed Khan

Asia-Pacific Journal of Management Research and Innovation

Restricted accessResearch articleFirst published April, 2011

Advertising and Policy Insights for the Voter versus Customer Trade-Off

Betsy D. Gelb, Darren Bush

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published October, 2022

New insights on satisfaction prototypes for segmentation: Focus on customer experience

Lola C. Duque, Maria-Carme Riera-Prunera

Journal of Vacation Marketing