Abstract
Get full access to this article
View all access options for this article.
References
1.
Alderson, Wroe. 1958 . Advertising strategy and theories of motivation. In Motivation and market behavior, edited by Robert Ferber and Hugh G. Wales, 11 -21. Homewood, IL: Irwin.
2.
Brooks, David. 2000 . Bobos in paradise: The new upper class and how they got there. New York: Simon & Schuster.
3.
Dichter, Ernest. 1964 . Handbook of consumer motivations: The psychology of the world of objects. New York: McGraw-Hill.
4.
Key, Wilson Bryan. 1973 . Subliminal seduction: Ad media’s manipulation of a not-so-innocent America. Englewood Cliffs, NJ: Prentice Hall.
5.
Mittelstaedt, Robert A., and Charles S. Madden. 1980 . Lay psychology, marketing practice and public policy. In Proceedings of the fourth annual macromarketing conference, edited by Philip D. White and George Fisk, 239 -251. Boulder: Business Research Division, Graduate School of Business Administration, University of Colorado.
6.
Packard, Vance. 1957 . The hidden persuaders. New York: David McKay.