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Articles (447)

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1-10 of 447 results for customer identity

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Select article: Professional reflexivity in customer involvement: Tensions and ambiguities in between identities

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Research article

First published 2022-12

Professional reflexivity in customer involvement: Tensions and ambiguities in between identities

Per Echeverri

Marketing Theory

Select article: How Political Identity Shapes Customer Satisfaction

Open access

Research article

First published 2022-11

How Political Identity Shapes Customer Satisfaction

Daniel Fernandes, Nailya Ordabayeva, Kyuhong Han [...]

Journal of Marketing

Select article: A Cognitive Appraisal Process of Customer Delight: The Moderating Effect of Place Identity

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Research article

First published 2020-7

A Cognitive Appraisal Process of Customer Delight: The Moderating Effect of Place Identity

Yangyang Jiang

Journal of Travel Research

Select article: Designing Solutions around Customer Network Identity Goals

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Research article

First published 2011-3

Designing Solutions around Customer Network Identity Goals

Amber M. Epp, Linda L. Price

Journal of Marketing

Select article: Virtual Reality and Political Outgroup Contact: Can Avatar Customization and Common Ingroup Identity Reduce Social Distance?

Open access

Research article

First published 2021-1

Virtual Reality and Political Outgroup Contact: Can Avatar Customization and Common Ingroup Identity Reduce Social Distance?

Jorge Peña, Grace Wolff, Magdalena Wojcieszak

Social Media + Society

Select article: Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

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Research article

First published 2022-3

Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

Sunny Bose, Sudeepta Pradhan, Makhmoor Bashir [...]

Journal of Travel Research

Select article: To act out,to withdraw,or to constructively resist? Employee reactions to supervisor abuse of customers and the moderating role of employee moral identity

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Research article

First published 2013-7

To act out,to withdraw,or to constructively resist? Employee reactions to supervisor abuse of customers and the moderating role of employee moral identity

Rebecca L Greenbaum, Mary Bardes Mawritz, David M Mayer [...]

Human Relations

Select article: Customer Online Feedback with an Identity Versus No Identity: The Influence on Review Comments

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Research article

First published 2022-2

Customer Online Feedback with an Identity Versus No Identity: The Influence on Review Comments

Dan Jin, Robin B. DiPietro, Nicholas M. Watanabe

Journal of Hospitality & Tourism Research

Select article: When to Triage in Service Systems with Hidden Customer Class Identities?

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Research article

First published 2022-01

When to Triage in Service Systems with Hidden Customer Class Identities?

Zhankun Sun, Nilay Tanık Argon, Serhan Ziya

Production and Operations Management

Select article: The Self-Expressive Customization of a Product Can Improve Performance

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Research article

First published 2017-10

The Self-Expressive Customization of a Product Can Improve Performance

Ulrike Kaiser, Martin Schreier, Chris Janiszewski

Journal of Marketing Research

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