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Open access

Research article

First published 2025-11-17

How a Swiss luxury retailer implements process mining to improve data-driven customer excellence

Eva Ritz, Adrian Joas, Thiemo Wambsganss [...]

Journal of Information Technology Teaching Cases

Retricted access

Research article

First published 2000-07

Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution

Mark R. Colgate, Peter J. Danaher

Journal of the Academy of Marketing Science

Retricted access

Book review

First published 1989-7

Book Review: Service Excellence: The Customer Relations Strategy for Health Care

Cameron G. Brown

Health Services Management Research

Free access

Research article

First published 2000-7

Superior Customer Service and Marketing Excellence: Two Sides of the Same Success Coin

A. Parasuraman

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2011-2

Article of the Year,Volume 51: 2010 Article of the Year Focuses on Excellence in Customer Service

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2010-1

Market Access,are You Really Ready?

Patricia F. Pesanello, Gareth D. Thomas, Simon Mason

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2001-6

Creating Customer-Centred Organisations: New Business Planning Tools for Australian Police Services

John Tomaino

International Journal of Police Science & Management

Retricted access

Research article

First published 2001-08

From Disgust to Delight

Tor Wallin Andreassen

Journal of Service Research

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Research article

First published 2001-10

Logistics Service Quality as a Segment-Customized Process

John T. Mentzer, Daniel J. Flint, G. Tomas M. Hult

Journal of Marketing

Retricted access

Research article

First published 2026-4

Can relationship marketing of youth hostels nudge customer engagement?

YingChuan Wang, Cody Yu-Ling Hsiao, YongYi Zhong [...]

Journal of Vacation Marketing

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