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Research article

First published 2023-8

Understanding the Relationship Between Customer Satisfaction,Customer Engagement and Repeat Purchase Behaviour

Devika Rani Sharma, Balgopal Singh

Vision: The Journal of Business Perspective

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Research article

First published 2019-5

Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour

Jie Sheng

Journal of Interactive Marketing

Open access

Research article

First published 2025-2

Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Ashish Kumar, Daniel Rayne, Jari Salo [...]

Australasian Marketing Journal

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Research article

First published 2024-10

Online Retail Service Quality: What Matters Most for Customer Satisfaction?

Sonali Singh, Sumeet Singh Jasial, Richa Misra [...]

FIIB Business Review

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Case report

First published 2020-4

Investigation of the Student Engagement Behaviour at the Faculty Level in a University

Nguyen Thu Lan

South Asian Journal of Business and Management Cases

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Research article

First published 2010-5

Customer-Oriented Behaviour of Front-Line Service Employees: The Need to be Both Willing and Able

Narumon Pimpakorn, Paul G. Patterson

Australasian Marketing Journal

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Research article

First published 2014-2

Managing Engagement Behaviors in a Network of Customers and Stakeholders

Katrien Verleye, Paul Gemmel, Deva Rangarajan

Journal of Service Research

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Research article

First published 2010-8

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Jenny van Doorn, Katherine N. Lemon, Vikas Mittal [...]

Journal of Service Research

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Research article

First published 2014-8

The Role of Customer Engagement Behavior in Value Co-Creation

Elina Jaakkola, Matthew Alexander

Journal of Service Research

Open access

Research article

First published 2023-3

The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors

Cara Connell, Ruth Marciniak, Lindsey Drylie Carey

Journal of International Marketing

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