You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (1022)

Journals (0)

1-10 of 1022 results for customer effort

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Customer Effort in Value Cocreation Activities

Retricted access

Research article

First published 2015-8

Customer Effort in Value Cocreation Activities

Jillian C. Sweeney, Tracey S. Danaher, Janet R. McColl-Kennedy

Journal of Service Research

Select article: Linking Customer Management Effort to Customer Profitability in Business Markets

Retricted access

Research article

First published 2004-11

Linking Customer Management Effort to Customer Profitability in Business Markets

Douglas Bowman, Das Narayandas

Journal of Marketing Research

Select article: An Experimental Study of Customer Effort,Expectation,and Satisfaction

Retricted access

Research article

First published 1965-8

An Experimental Study of Customer Effort,Expectation,and Satisfaction

Richard N. Cardozo

Journal of Marketing Research

Select article: It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself

Retricted access

Research article

First published 2011-9

It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself

C. Page Moreau, Leff Bonney, Kelly B. Herd

Journal of Marketing

Select article: Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses

Retricted access

Research article

First published 2020-5

Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses

Fine F. Leung, Sara Kim, Caleb H. Tse

Journal of Marketing

Select article: The Effect of Customers’ Emotional Responses to Service Failures on Their Recovery Effort Evaluations and Satisfaction Judgments

Retricted access

Research article

First published 2002-01

The Effect of Customers’ Emotional Responses to Service Failures on Their Recovery Effort Evaluations and Satisfaction Judgments

Amy K. Smith, Ruth N. Bolton

Journal of the Academy of Marketing Science

Select article: A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts

Retricted access

Research article

First published 2002-10

A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts

James G. Maxham, Richard G. Netemeyer

Journal of Marketing

Select article: Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

Retricted access

Research article

First published 2002-5

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

Ran Kivetz, Itamar Simonson

Journal of Marketing Research

Select article: Does making less effort entail satisfaction? A large empirical study on client relationship services

Retricted access

Research article

First published 2023-1

Does making less effort entail satisfaction? A large empirical study on client relationship services

Caroline Ardelet, Christophe Benavent

International Journal of Market Research

Select article: Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Retricted access

Research article

First published 2021-3

Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Minwoo Lee, Jung Hwa Hong, Sunghun Chung [...]

Journal of Travel Research

1
2
3
•••
103
10 / page

Article type

Publication date

Subjects

Access