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Review article

First published 2016-9

Customer Development and Effectuation

Ted Ladd

Management Teaching Review

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Other

First published 1994-1

The role of customer databases in package tour development

Chris Morris

Journal of Vacation Marketing

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Research article

First published 2011-11

Documentation and Continuous Development of Processes for Customer Management: Implications for Profitable Growth

Jaakko Aspara

Australasian Marketing Journal

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Research article

First published 2016-1

The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis

Woojung Chang, Steven A. Taylor

Journal of Marketing

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Research article

First published 2011-11

Customer Orientation,Learning Orientation,and New Service Development

Kayhan Tajeddini

Journal of Hospitality & Tourism Research

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Research article

First published 2023-6

Visual Branding: The Way Forward for Product Development and Customer Loyalty in Ghana

George Kankam

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2020-5

The Dark Side of Customer Participation: When Customer Participation in Service Co-Development Leads to Role Stress

Markus Blut, Nima Heirati, Klaus Schoefer

Journal of Service Research

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Research article

First published 2007-4

New Service Development (NSD): Role of Customer Contact Executives

K. R. Jayasimha, Rajendra Nargundkar, V. Murugaiah

Vision: The Journal of Business Perspective

Free access

Research article

First published 2007-11

An investigation of customer delight during product evaluation: Implications for the development of desirable products

S Evans, A D Burns

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2008-9

How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms

Helena Yli-Renko, Ramkumar Janakiraman

Journal of Marketing

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