Sage Journals: Discover world-class research

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Research article

First published 2026-2

It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey

Theresa A. Kwon, Peggy J. Liu, Kelly L. Haws

Journal of Marketing Research

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Research article

First published 2022-1

Low-literate versus literate customer experience: Dimensions,consequences and moderators

Anubhav A Mishra, Megha Verma

International Journal of Market Research

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Research article

First published 2020-11-19

Customer oriented intelligent DSS based on two-phased clustering and integrated interval type-2 fuzzy AHP and hesitant fuzzy TOPSIS

Ozlem Senvar, Dilek Akburak, Necla Yel

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2021-1

Traveling with Companions: The Social Customer Journey

Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws [...]

Journal of Marketing

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Research article

First published 2023

Automation and AI-Enabled Customer Journey: A Bibliometric Analysis

Jyoti Rana, Ruchi Jain, KC Santosh

Vision: The Journal of Business Perspective

Open access

Research article

First published 2025

Human–AI collaboration for prehospital trauma triage: Designing the On Scene Injury Severity Prediction (OSISP) model as a clinical decision support system

Anna Bakidou, Magnus Andersson Hagiwara, Eunji Lee [...]

DIGITAL HEALTH

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Research article

First published 2016-12

Evaluating the Trajectory of Growth in the Pharmaceuticals Market: A Case of Karnavati Chemist Store in India

Sujo Thomas, Pervin Gandhi, Suggala Susmita

South Asian Journal of Business and Management Cases

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Research article

First published 2022-11

Value Creation Measurement and Management in Times of Radical Social and Technological Change

Thorsten Wiesel

Journal of Creating Value

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Research article

First published 2006-4

Understanding the Process of Transitioning to Customer Value Management

B Muthuraman, Anand Sen, Peeyush Gupta [...]

Vikalpa: The Journal for Decision Makers

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Research article

First published 2022-9

Using Journey Mapping to Visualize Patient Experiences for Quality Improvement Initiatives

Kyle Maddox, Anthony Masalonis, Aneesa Motiwala [...]

Proceedings of the International Symposium on Human Factors and Ergonomics in Health Care

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