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Retricted access

Research article

First published 2025

Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators

Jinous Sadighha, Patrícia Pinto, Manuela Guerreiro [...]

Tourism and Hospitality Research

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Other

First published 2011-9

Ethics and value in customer co-production

Adam Arvidsson

Marketing Theory

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Research article

First published 2008-9

Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

Aurélie Merle, Jean-Louis Chandon, Elyette Roux

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2021-10

Distance with Customers Effects on Green Product Innovation in SMEs: A Way Through Green Value Co-creation

Mei Han, Bilin Xu

Sage Open

Open access

Research article

First published 2025-11

Service Experiential Attributes as the Basis of Customer Value Co-creation in Technology Product–Services: A Service-dominant Logic Perspective

Jorge Vera-Martínez

Journal of Creating Value

Retricted access

Research article

First published 2016

A Mixed Reality System for Kansei-Based Co-Design of Highly-Customized Products

Pierre-Antoine Arrighi, Santosh Maurya, Kengo Arai [...]

Journal of Integrated Design and Process Science

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Other

First published 2009-12

Convenience: a services perspective

Jillian Dawes Farquhar, Jennifer Rowley

Marketing Theory

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Research article

First published 2003-1

Psychological Implications of Customer Participation in Co-Production

Neeli Bendapudi, Robert P. Leone

Journal of Marketing

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Research article

First published 2006-06

Customer-driven Collaborative Product Assembler for Internet-based Commerce

Stephen C. F. Chan, Sophia M. K. Soo, K. M. Yu

Concurrent Engineering

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Research article

First published 2026

AI-based Service Adoption in the BFSI Sector: Examining the Influence of Customer Traits and Platform Functionalities

Apoorva, Purva Kansal

Jindal Management Journal

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