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Research article

First published 2011-7

Using a 360° view of customers for segmentation

Sushant Khandelwal, Ashwin Mathias

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2011-2

Customer Centricity as a Key to Success for Pharma

Christoph Burmann, Jörg Meurer, Christopher Kanitz

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2000-01

The Antecedents and Consequences of Customer-Centric Marketing

Jagdish N. Sheth, Rajendra S. Sisodia, Arun Sharma

Journal of the Academy of Marketing Science

Open access

Research article

First published 2025-12

Customer-centricity in FMCG Retail: The Role of Experience,Service,and Competitive Advantage in Driving Loyalty

Naveen Kumar R., Janani M.

Journal of Contemporary Business Research

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Research article

First published 2020-5

Creating Superior Customer Value in the Now Economy

Art Weinstein

Journal of Creating Value

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Research article

First published 2020-11-19

Customer oriented intelligent DSS based on two-phased clustering and integrated interval type-2 fuzzy AHP and hesitant fuzzy TOPSIS

Ozlem Senvar, Dilek Akburak, Necla Yel

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2004-8

Changing Paradigms,Competitive Strategies and Role of “Integrated Marketing Communication in Building Brands in Indian Market”

Tapan K Panda

Management and Labour Studies

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Research article

First published 2014-10

Measuring and Managing a Salesperson's Future Value to the Firm

V. Kumar, Sarang Sunder, Robert P. Leone

Journal of Marketing Research

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Research article

First published 2013-10

Measuring and Managing a Salesperson's Future Value to the Firm

V. Kumar, Sarang Sunder, Robert P. Leone

Journal of Marketing Research

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Research article

First published 2022-10

A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts

Navid Mojir, K. Sudhir

Journal of Marketing Research

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