Search results: Sage Journals

Restricted accessResearch articleFirst published July, 2011

Using a 360° view of customers for segmentation

Sushant Khandelwal, Ashwin Mathias

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published February, 2011

Christoph Burmann, Jörg Meurer, Christopher Kanitz

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Restricted accessResearch articleFirst published January, 2000

Jagdish N. Sheth, Rajendra S. Sisodia, Arun Sharma

Journal of the Academy of Marketing Science

Open accessResearch articleFirst published December, 2025

Naveen Kumar R., Janani M.

Journal of Contemporary Business Research

Restricted accessResearch articleFirst published May, 2020

Art Weinstein

Journal of Creating Value

Restricted accessResearch articleFirst published November 19, 2020

Ozlem Senvar, Dilek Akburak, Necla Yel

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Restricted accessResearch articleFirst published August, 2004

Tapan K Panda

Management and Labour Studies

Restricted accessResearch articleFirst published October, 2013

V. Kumar, Sarang Sunder, Robert P. Leone

Journal of Marketing Research

Restricted accessResearch articleFirst published October, 2014

V. Kumar, Sarang Sunder, Robert P. Leone

Journal of Marketing Research

Restricted accessResearch articleFirst published October, 2022

Navid Mojir, K. Sudhir

Journal of Marketing Research