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1-10 of 113 results for customer brand association

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Select article: Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis

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Research article

First published 2021-6

Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis

Andy Chin Woon Fook, Omkar Dastane

Jindal Management Journal

Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: Multilevel Linking Service Innovation,Service Sweethearting,and Brand Association: The Moderating Role of Sustainable Human Resource Management

Open access

Research article

First published 2021-1

Multilevel Linking Service Innovation,Service Sweethearting,and Brand Association: The Moderating Role of Sustainable Human Resource Management

Meng-Hsiu Lee, Chan Wang, Tzu-Jung Wu [...]

Sage Open

Select article: Do brands lack personality?

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Review article

First published 2012-9

Do brands lack personality?

Jenni Romaniuk, Andrew Ehrenberg

Marketing Theory

Select article: Conceptualizing,Measuring,and Managing Customer-Based Brand Equity

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Research article

First published 1993-1

Conceptualizing,Measuring,and Managing Customer-Based Brand Equity

Kevin Lane Keller

Journal of Marketing

Select article: Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

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Research article

First published 2022-8

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

Liem Viet Ngo, Gary Gregory, Ryan Miller [...]

Australasian Marketing Journal

Select article: Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market

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Research article

First published 2016-11

Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market

Rajesh Sharma

Journal of Creative Communications

Select article: The Impact of Brand Equity on Customer Acquisition,Retention,and Profit Margin

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Research article

First published 2012-7

The Impact of Brand Equity on Customer Acquisition,Retention,and Profit Margin

Florian Stahl, Mark Heitmann, Donald R. Lehmann [...]

Journal of Marketing

Select article: Determinants of Customer-based Brand Equity: A Study of Public and Private Banks

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Research article

First published 2016-8

Determinants of Customer-based Brand Equity: A Study of Public and Private Banks

Sangeeta Arora, Neha

Global Business Review

Select article: Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

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Research article

First published 2023-6

Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

Hsiu-Yu Teng, Chien-Yu Chen

Journal of Hospitality & Tourism Research

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