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Research article

First published 2021-11

The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands

Deependra Singh, Naval Bajpai, Kushagra Kulshreshtha

Journal of Creative Communications

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Research article

First published 2013-8

Customer Attitude and Dispositions towards Customized Products: The Interaction between Customization Model and Brand ☆

Gaetano “Nino” Miceli, Maria Antonietta Raimondo, Stefania Farace

Journal of Interactive Marketing

Open access

Research article

First published 2021-7

Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

James Agyei, Shaorong Sun, Emmanuel Kofi Penney [...]

Sage Open

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Research article

First published 2020-1

Customer experience,not brands will be on the iron throne

Philipp “Phil” Klaus

International Journal of Market Research

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Research article

First published 2006-11

Linking Brand Equity to Customer Equity

Robert P. Leone, Vithala R. Rao, Kevin Lane Keller [...]

Journal of Service Research

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Research article

First published 2011-7

Exploring the Impact of Brand Equity and Customer Satisfaction on Customer Loyalty

Gurjeet Kaur, Neetu Mahajan

Metamorphosis: A Journal of Management Research

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Research article

First published 2020-2

Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

Reham Touni, Woo Gon Kim, Hyung-Min Choi [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2016-1

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley A. Sparks [...]

Journal of Travel Research

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Research article

First published 2026-2

Customer Satisfaction Effects on Hotel Brand Performance: Mediated by Brand Popularity?

Michael Lynn, Karlen Avetisyan

Cornell Hospitality Quarterly

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Research article

First published 2009-08

Family Restaurant Brand Personality and Its Impact On Customer's eMotion,Satisfaction,and Brand Loyalty

Yong-Ki Lee, Ki-Joon Back, Jin-Young Kim

Journal of Hospitality & Tourism Research

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