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Articles (8)

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1-8 of 8 results for customer based brand equity (CBBE)

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Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: The Effects of Audiences' Ideological Views on the Customer-Based Brand Equity of Cable News Networks

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Research article

First published 2008-1

The Effects of Audiences' Ideological Views on the Customer-Based Brand Equity of Cable News Networks

Tayo Oyedeji

Electronic News

Select article: Exploring Relationships between Mongolian Destination Brand Equity,Satisfaction and Destination Loyalty

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Research article

First published 2010-12

Exploring Relationships between Mongolian Destination Brand Equity,Satisfaction and Destination Loyalty

Ching-Fu Chen, Odonchimeg Myagmarsuren

Tourism Economics

Select article: Building Brand Through B2B Route—Del Monte in India

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Research article

First published 2019-8

Building Brand Through B2B Route—Del Monte in India

Anuj Sharma

South Asian Journal of Business and Management Cases

Select article: Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

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Research article

First published 2026-4

Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

Ghaith Al-Abdallah, Mariwan Ismael, Latifa Attieh

Journal of Vacation Marketing

Select article: Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

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Research article

First published 2024-1

Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting [...]

Journal of Vacation Marketing

Select article: Is audience engagement worth the buzz? The value of audience engagement,comment reading,and content for online news brands

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Research article

First published 2019-6

Is audience engagement worth the buzz? The value of audience engagement,comment reading,and content for online news brands

Isabelle Krebs, Juliane A Lischka

Journalism

Select article: Evaluating the Effectiveness of the Official and the Non-Official Social Media Brand Communication Methods on Egyptian Women’s Consumer-Based Brand Equity

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Research article

First published 2023-5

Evaluating the Effectiveness of the Official and the Non-Official Social Media Brand Communication Methods on Egyptian Women’s Consumer-Based Brand Equity

Sara Emam

Media Watch

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